Digital Content Writer, Live for the Outdoors

Our team:

Live for the Outdoors is the UK’s most trusted outdoor gear review website, dedicated to helping everyone from hikers and backpackers to runners and scramblers find the right kit for their next adventure.

Whether it’s walking boots, GPS watches, air tents or running shoes that can handle muddy mountain trails, our goal is to help people make informed choices and buy smarter. We’re also passionate about inspiring people to explore new places, armed with the all the knowledge they need to hike and run safely in the world’s most exciting locations.

Live for the Outdoors is powered by an experienced group of award-winning writers, editors, photographers, videographers and gear testers, all passionate about sharing our outdoor experiences and adventures with a fast-growing digital audience.

The main focus of the role:

The Digital Writer will work closely with our Group Editor, LFTO team members and wider digital team to ensure www.livefortheoutdoors.com cements its position as the UK’s No.1 online source of outdoor gear advice. As well as regularly updating our existing gear reviews and online articles, you will keep on top of all the latest releases in hiking and running by testing and reviewing new kit on a regular basis. 

We’re looking for an ambitious and highly-motivated content creator with a genuine passion for the outdoors. As well as writing and editing informative website copy, your responsibilities will include promoting Live for the Outdoors via social media and email newsletters, representing LFTO at trade shows, and building strong relationships with relevant PR and industry contacts.

The ideal candidate will be a creative and highly organised digital journalist, well equipped to contribute articles and on a regular basis which are well-written, accurate and delivered on deadline. You’ll need to work in a flexible and agile way in a fast-paced and constantly evolving industry. Underpinning all of that, you’ll be able to demonstrate first-rate digital skills, including an excellent understanding of SEO best practice, experience working on affiliate content and an appreciation of the role that data analysis can play in digital publishing.

Most importantly, you need to live the outdoor lifestyle as much as the rest of our team do, so we can keep inspiring our audience to do the same. 

Key responsibilities: 

• Identifying and reviewing the best new releases in the outdoor gear market
• Writing, editing and proofreading new copy to a high standard, ensuring it is optimised in line with our best practice guidelines
• Working with the wider digital team to update existing content
• Meeting content targets, adhering to copy deadlines and ensuring a smooth flow of content through the site
• Generating engaging and topical ideas for future stories and website features 
• Growing our social media reach with fresh and exciting content ideas across multiple channels
• Liaising with staff in Bauer’s wider digital team, including editorial staff, SEO teams, content-commerce analysts, and advertising and marketing teams where necessary
• Attending relevant events, press briefings and conferences when appropriate
• Creating and maintaining excellent contacts within the outdoor industry
• Staying up to date with privacy, defamation and contempt law

What we’re looking for:

• A strong understanding of modern digital audiences, allowing you to deliver a high standard of original and exclusive content which resonates and engages with outdoor enthusiasts
• Masses of ideas for developing engaging, original content that’s well researched, full of personality and imaginatively presented
• An understanding of what makes a truly great piece of outdoor kit – and the ability to articulate that in your own voice to help our audience make informed buying decisions
• Experience of creating content for a modern digital audience – from words and imagery to SEO research and working in website CMS platforms
• Experience creating and optimising affiliate content and an understanding of how important this type of work is to modern digital publishing  
• The ability to think like our audience and keep one step ahead of competitors – finding new angles and ways of presenting content which gives our audience something they won’t get elsewhere
• The ability to communicate with a wide range of people and personalities, both internally and externally, and to act like an ambassador for LFTO, raising the website’s profile in the outdoor industry and beyond
• The ability to forward plan effectively and deliver to continually changing deadlines
• The passion and professionalism to deliver consistent high-quality output, with a flexible style that can consistently adapt to the ever-changing media landscape we operate in
• Positive attitude, huge enthusiasm and passion for the outdoors, and the desire to become a key part of a small but high-performing team. 

Closing Date: Sunday 5th January 

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. 
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working. 
• And much more! Find the full details of our benefits here

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.