Digital Writer, Mother&Baby

We at Mother & Baby drive the digital business of Bauer Media Group in the UK and are the powerhouse behind strong digital websites such as www.motherandbaby.com. Working with the editorial teams for those brands and other stakeholders, we provide a wide range of content to spec, on time, and in keeping with all current SEO guidelines and business goals. At Bauer, you’ll be joining a motivated, fun-loving, inclusive, and open-hearted bunch, in a working environment where team-playing and individual brilliance are both celebrated and supported. We can also offer further training and the opportunity to thrive within a highly successful multinational business.

We are looking for a competent, friendly and reliable Digital Writer for our editorial team as soon as possible.

A crucial part of this role will be to support with creating new ideas, thinking with an inclusive mindset to help all our parents and share this content on our website and social media accounts. Focussing on the Motherandbaby.com brand, this role will report into the Digital Group Editor and working closely with the SEO team. You will help create and execute plans for affiliate led content on MotherandBaby.com, thinking about things like trending topics, top product suggestions and celebrity best buys. 

Key Responsibilities:

• Creating and optimising high-quality and helpful content in the (parenting, lifestyle sector) segment that precisely meets the needs of our valued audience
• This includes researching, planning and writing comprehensive product tests and buying guides according to editorial guidelines and in line with current SEO standards
• Creating accompanying photo and video material to provide our users with the best offers tailored to their needs in all relevant media formats
• Customizing content for various digital platforms, considering the unique requirements and best practices for each
• Attending relevant press events and product launches
• Working in close collaboration with e.g. wider editorial or Audience Development / SEO management

What You'll Bring: 

• You have a passion to create content for everyone and ensure content serves a diverse audience
• You know which trends are currently affecting the market, from parenting tips, sleep to wellbeing and fashion - you know what our users want, have a good feel for topics, have in-depth specialist knowledge and can also prepare complex content in an appealing and understandable way for our users
• You have sophisticated SEO knowledge and know how to get texts to rank
• At best, you already have some experience in writing product tests and know how to best support and advise readers in their purchasing decisions 
• You are familiar with common content KPI and are able to use them to evaluate the performance of your texts
• You have a collaborative mindset, can-do attitude with a willingness to get involved and a hunger to learn more
• You are excellent in writing and other communication skills
• You have an excellent time management as well as an understanding of prioritisation, are self-organised and have a hands-on mentality

Closing Date: Sunday 5th January 

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. 
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working. 
• And much more! Find the full details of our benefits here

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.