Director of Content - Hits Brand Radio Network (Nations)

We are looking for a Director of Content for Nations to join our team in Scotland.

Your role will be to lead and deliver the, creative direction, content strategy and day-to-day programming across Scotland and Northern Ireland, driving exceptional audio and multi-platform content that fuels audience growth, brand love, and commercial success.

Our Team

We are a high-performing, creatively ambitious team at the heart of several of the UK’s most iconic radio brands – Clyde 1, Forth 1 and Cool FM. With audiences at some of their highest levels in 20+ years, we deliver standout, locally resonant content that connects deeply with listeners across Scotland and Northern Ireland. We're passionate about storytelling, tuned in to what our audiences love, and constantly innovating to lead the way across radio, digital, and social platforms.

Key Responsibilities:

• Set and deliver the creative direction and content strategy for the Hits Radio Network in Scotland and Northern Ireland delivering output that enriches the everyday lives of listeners in the nations whilst supporting wider UK initiatives such as Rayo, Cash for Kids and Consumer Competitions.
• Lead and inspire talented teams of presenters, producers, and content creators across Clyde 1, Forth 1, Cool FM, and their network stations.
• Oversee talent recruitment, development, and performance — ensuring our stations remain home to the best national talent.
• Support growth across all platforms, including live radio, digital streams, podcasts, and social video.
• Monitor audience engagement - track audience listening data, surveys, and social media to assess the effectiveness of the strategy.
• Ensure high-quality, Ofcom-compliant content that reflects Bauer values and resonates with target audiences.
• Collaborate across departments to integrate commercial opportunities within the content offering.
• Act as the editorial lead for the nations — a key ambassador internally and externally for the brands.

What you’ll bring:

• A proven leader with a track record of delivering audience growth in competitive markets.
• Deep understanding of the audio landscape, particularly youth and mass-market formats.
• Strong editorial instincts, creative vision, and a flair for storytelling that cuts through.
• Confident managing budgets, schedules, and people — from presenters to producers.
• Digitally fluent and future-focused, with a passion for growing audio brands across platforms.
• Collaborative, energetic, and inspiring,  leading teams of producers, talent, and other content creators, providing guidance, support, and motivation.  — someone who leads from the front and brings people with them.

Expiry date for applications 15th June 2025

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. 
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working. 
• And much more! Find the full details of our benefits here

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.