Head of Advertising & Yield Management (f/m/d)

We are seeking a dynamic and execution-oriented Head of Advertising & Yield Management to join our team at Bauer Media Group. In this role, you will lead the on-site revenue optimization for our portfolio of media brands. With a strong knowledge in ad tech and advertising trends, you will be responsible to monitor and grow our advertising revenues working together with our internal and external sales partners and our product & engineering teams.  

Your Role: 

• Define a balanced integration of display, native advertising and other commercial integrations into our content to ensure an intuitive user experience 
• Optimize the ad placements and ad integration to maximize ad revenue generation incl testing and evaluation of new ad formats 
• Implement yield optimization strategies based on content types, articles format and user intent to drive revenue growth 
• Lead the development and implementation of innovative advertising products, both technically and conceptually, in collaboration with our sales partners
• Serve as the product lead for defining the ad server and ad product implementation into our portfolio of websites
• Coordinate the first-party user data collection and management based on a Data Management Platform (DMP) implementation
• Conceptualize and test new and creative ad concepts and partner integrations
• Take ownership in revenue monitoring and reporting based on internal and external forecasts to optimize the revenue streams
• Drive business development initiatives to explore and test new revenue sources and advertising products

Your Profile: 

• Demonstrated proficiency in ad tech products and ad server integration
• Good knowledge of relevant business KPIs in the digital sector
• Proven track record in yield management to optimize revenue streams effectively
• Deep understanding of business dynamics related to advertising revenue optimization 
• Strong intuition for enhancing user experience
• Knowledgeable about commerce and partnership revenue models

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives. 

We want to inspire not only our customers, we also want to inspire our colleagues. How? By giving you the opportunity to take on responsibility and by offering you a long-term perspective.

You can also benefit from our attractive offers:

• Individual solutions for the flexible organisation of working hours and location
• Targeted and individual training for your professional and personal development
• A central location in Hamburg's city centre with good transport options (bus & train)
• Subsidy for HVV ProfiTicket & bike leasing
• Effective health management (e.g. health week, free sports programmes & Gympass)
• 30 days of holiday & frequent events for employees
• Company restaurant, free magazines & various discounts via corporate benefits
• A culture in which personal responsibility, teamwork and creativity are valued and you have room for creativity and for exciting and challenging tasks

If you are looking for an independent position and would like to enrich our existing team with fresh impulses, we look forward to receiving your complete application documents.

Your contact for this position is Katrin (Ammazzalorso).

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.