Senior Data Analyst

About Enterprise 

Enterprise is the backbone of non-traditional commercial operations at Bauer Media’s Audio & Publishing divisions. We manage: 

• Industry-leading premium rate SMS competitions – “Cash Register” and “Make Me A Winner” 
• Online businesses – “Planet Offers” 
• Over 100 dating platforms – “Coupling Up”, “Magic Dating” 
• Partnerships – “Bella Casino”, “Planet Rock Casino” 
• Ticketing platforms – “Aloud.com”, “The Absolute Radio Ticket Store” 

As part of this fast-moving, revenue-driven team, you will leverage data to optimize business performance and drive strategic decision-making. 

About the Role 

We are looking for a Senior Data Analyst to take ownership of Google Analytics 4 (GA4), Google Tag Manager (GTM), and advanced analytics. You will be responsible for monitoring and analyzing digital performance, providing actionable insights, and shaping strategies to increase revenue, engagement, and conversion rates. Your focus will be on the “Win Happy” website.  

Key Responsibilities 

Data Analysis & Strategy 

Develop custom dashboards, reports, and visualizations to track key KPIs, including revenue, conversion rates, AOV (Average Order Value), CLV (Customer Lifetime Value), and cart abandonment metrics. 

Perform customer segmentation, behavioral analysis, and cohort tracking to drive personalization and retention strategies. 

Evaluate and improve digital marketing channels (PPC, SEO, paid social, email marketing) with insights to enhance ROAS (Return on Ad Spend) and CPA (Cost per Acquisition). 

Optimization & Performance Insights 

• Identify and troubleshoot website performance issues, such as high bounce rates, slow load times, and conversion funnel drop-offs. 
• Conduct competitor benchmarking to refine pricing strategies and promotional effectiveness. 
• Utilize predictive modeling and forecasting to optimize pricing, campaign planning, and customer retention. 

Stakeholder Collaboration & Reporting 

• Work closely with marketing, product, and UX/UI teams to drive data-driven decision-making. 
• Present complex insights through clear, compelling visualizations and reports using Power BI.  
• Communicate key findings and strategic recommendations effectively to senior stakeholders. 

Required Skills & Experience 

Expertise in GA4, Google Tag Manager (GTM), and event tracking. 

Proficiency in SQL or Python for data analysis and automation. 

Strong preference for Power BI, but experience with Google Data Studio or Tableau is also valuable. 

Good understanding of A/B testing methodologies and business intelligence tools. 

Experience with digital marketing analytics, CRO (Conversion Rate Optimization), and campaign performance analysis. 

Familiarity with Looker or similar tools. 

Experience with CRMs (preferably Braze). 

Ability to extract and present actionable insights from large, complex datasets. 

Strong storytelling and stakeholder management skills. 

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. 
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working. 
• And much more! Find the full details of our benefits here

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.