Audio Account Director

We’re looking for a permanent Audio Account Director to join our Collective Hub team at our office in London.

As the Audio Account Director you will be focused on IPG & Dentsu agency groups.  You will have equal responsibility for driving airtime and creative partnership revenues. Working closely with the Commercial Director, Audio Group Head, Group Client Leads and Creative Strategists aligned to the hub you will ensure that the Customer Strategies and Creative Process are implemented effectively.

Our Team

At Bauer Media Advertising ‘Together We Create Impact’, meaning that every part of the commercial team is focused on creating impact for our customers by leveraging our brands and platforms to deliver against their objectives.  

What you’ll be doing

• Deliver market beating share of airtime and creative revenues by fully understanding agency motivations, and priorities and client planning cycles.
• Through a focused proactive agenda informed by the Customer Strategies, develop new business and retain existing business.
• Drive brand count across the agency territory and improve our conversion rate of creative pitches.
• Evangelise audio, Bauer’s proposition and position our brands and audiences through engagement pieces within the hub agencies and with key clients.
• Create brand update presentations, inspiration sessions, education sessions and immersions in collaboration with Audio Group Head and Commercial Director.
• Ensure that our profile and traction with hub agencies is consistent and high quality by inspiring and educating AV Investment and Partnerships teams within the agencies. 
• Ensure full interrogation and understanding of partnership briefs to successfully inform our response. 
• Gather insight from agency to deliver best in class creative solutions. 
• In collaboration with the Creative Strategy team build compelling pitch presentations offering custom partnership solutions to agencies and clients.

What you’ll bring:

Knowledge:

• Experience of working with network media agencies at a mid-level with strong contacts across media agencies predominantly in partnership, and AV investment teams.
• Genuine knowledge of and passion for audio, our brands, and the ability to sell a portfolio of stations. 
• Strong understanding of the broader media marketplace, particularly broadcast and digital.
• ability to construct channel-based arguments to convert business from rival media and to drive share within our channels.
• Experience of creating, pitching, and landing big ticket sponsorship and partnership deals.
• Strong understanding of agency trading deals and trading mechanics.

Skills:

• A strong consultative sales approach with the ability to find effective solutions to customer challenges through selling audio, trading airtime, and closing creative partnership deals.
• The ability to interrogate a brief and to draw insights to inform our approach.
• The ability to engage and influence customers.
• An enthusiastic networker who can develop new, valuable relationships and leverage them to drive revenue.
• Able to develop business proactively; inspiring agencies with proactive ideas and giving compelling arguments to upweight their commitment to Bauer.

Expiry Date: 28th April 2025

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. 
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working. 
• And much more! Find the full details of our benefits here

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.