Commercial Customer Marketing Specialist
Location: UK – hybrid
Contract: Permanent, Full‑Time
About the Team
The Commercial Advisory is Bauer Media Audio’s central growth partner, working across our 9 markets to keep our advertising offer future‑proofed, digital‑first and commercially effective, by advising on forward‑thinking innovation and ad tech, lifting audio’s perception through B2B marketing and insight, enabling cross‑market collaboration, and pursuing operational efficiencies (including AI‑enabled processes and Learning & Development).
About the Role
We’re seeking a proactive and strategic Commercial Customer Marketing Specialist to help shape and deliver high‑impact, insight‑driven marketing initiatives that demonstrate the value of Bauer’s audio platforms.
You’ll lead customer acquisition, engagement, and retention for our B2B products and services across nine European audio markets. This hands‑on role combines strategic growth marketing with strong operational expertise in CRM and marketing automation.
Key Responsibilities
Campaign Delivery
- Develop and deliver B2B email campaigns and automated journeys that support sales and client retention.
- Plan and execute client‑facing events, webinars, and workshops to strengthen industry presence and relationships.
- Advise on loyalty programmes and key account marketing initiatives.
- Create sector‑specific marketing initiatives tailored to local market needs.
- Collaborate with Comms, Programming, Insights, and Creative teams to ensure alignment with strategic goals.
Marketing Strategy
- Deliver the B2B growth marketing plan across awareness, acquisition, conversion, and retention.
- Plan and manage multi‑channel campaigns (Email, Content, SEO/SEM, Paid Social, Webinars) for key B2B audiences across Europe.
- Drive high‑quality lead generation and ensure a consistent pipeline of sales‑ready leads.
- Work with content and product teams to optimise assets for every stage of the customer journey.
- Define KPIs for growth and CRM initiatives, including MQLs, conversion rates, CPA, and CLV.
- Analyse and report on campaign performance, providing insights and recommendations to optimise activity and budget allocation.
Qualifications & Experience
- Strong understanding of CRM, marketing automation, and B2B customer journeys.
- Experience delivering multi‑channel marketing campaigns in a commercial environment.
- Ability to turn insights into effective marketing strategies and executions.
- Excellent stakeholder management skills across multiple markets.
- Analytical mindset with the ability to interpret data and drive continuous improvement.
- A collaborative, proactive approach and a passion for growth marketing.
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.
What’s in it for you
- You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
- Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
- We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- You’ll have the opportunity for flexible working.
- And much more! Find the full details of our benefits here
We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.
We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk
We are actively recruiting for this position, so the job advert may close earlier than expected.
If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.
London, GB, NW1 2PL
