Director of MarTech & CRM
We’re looking for a Director of CRM & Martech to join our Digital Advisory team and lead a brand-new function at the heart of our digital transformation.
If you’re passionate about building smarter, more personalised customer journeys — this is your opportunity to make a real impact across Europe.
Job Purpose
As Director of CRM & Martech, you’ll lead the strategy, roadmap, and technical delivery of our CRM ecosystem — with Braze at its core. You’ll work across brands and markets to enable real-time, data-driven customer messaging, and build scalable, compliant, and customer-centric solutions.
This is a new role with high visibility and the chance to shape how we connect with millions of users across our digital platforms.
Our Team
You’ll be joining our growing Digital Advisory team — a collaborative group focused on enabling digital excellence across Bauer. You’ll work closely with colleagues in Product, Data, Engineering, and Marketing, as well as local market teams across the UK and Europe.
What you'll be doing
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Lead the CRM & Martech strategy across brands and markets
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Own the Braze platform and surrounding ecosystem
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Drive scalable integrations and experimentation frameworks
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Partner with cross-functional teams to enable real-time messaging
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Shape CRM use cases that balance speed-to-value with long-term scalability
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Govern Martech standards and champion collaboration
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Drive lifecycle marketing, audience growth, and monetisation through CRM innovation
What you'll bring
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Demonstrable experience leading CRM and Martech strategy in digital consumer environments
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Hands-on expertise with Braze, including architecture and campaign capabilities
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Strong cross-functional collaboration skills across Marketing, Product, Data, and Engineering
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A strategic mindset with a passion for automation and experimentation
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Knowledge of data privacy and consent-based marketing best practices
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A collaborative, curious, and solutions-focused approach
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.
What’s in it for you
- You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
- Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
- We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- You’ll have the opportunity for flexible working.
- And much more! Find the full details of our benefits here
We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.
If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.
London, GB, NW1 2PL
