Head Of Advertising & Sales Technology
Head Technology (Sales & AdTech)
Location: UK & Hybrid
Contract: Full-Time | Permanent
Business Area: Audio | Reporting to: Group Technology Director – Audio
At Bauer Media Audio, 80% of our commercial revenue still comes from broadcast — and we’re building the tools to make every second of airtime count.
We're on a mission to unify and modernise our ad sales and CRM platforms across nine European markets, enabling smarter monetisation of broadcast inventory while scaling our digital capability. We need a technically credible leader to guide this transformation — not by owning a revenue target, but by supporting those who do, through the right platforms, tools, and integrations.
If you know the broadcast ad stack inside-out, have led complex commercial tech rollouts, and thrive in cross-functional environments — this role is your next challenge.
What You’ll Be Doing:
- Modernise Bauer’s Ad Tech Platforms: Oversee the implementation of cloud-based, scalable broadcast ad systems across multiple markets — starting with the UK and expanding group-wide.
- Support Broadcast Monetisation: Focus on systems that optimise ad delivery and airtime utilisation in our core linear broadcast business, while laying foundations for digital scale.
- Own the Go-To-Market Stack: Lead the technology teams responsible for CRM (HubSpot, MS Dynamics), ad sales (Planit), and the rollout of our new cloud-based AdServe Studio platform.
- Enable Smarter Selling: Ensure the systems and data pipelines are in place for campaign targeting, audience analysis, customer segmentation, and inventory optimisation.
- Guide, Don’t Sell: You won’t hold a revenue number — instead, you’ll advise, build, and integrate the tech stack that helps our sales teams do it better.
- Lead and Scale: Manage and grow four high-performing technical teams, aligning their work to Bauer’s broader commercial strategy.
What You Bring:
- Deep experience with broadcast ad technology, including tools like Planit and cloud-based ad delivery platforms.
- Strong technical grounding in CRM, ad systems integration, and commercial data pipelines
- Proven track record of supporting go-to-market teams with robust technical solutions, especially in media or broadcast industries
- Experience scaling systems across regions, ideally in a matrixed, multi-market environment
- Great communicator who can translate commercial needs into technical action
- Familiarity with audience data, inventory management, and segmentation logic
- Calm, collaborative, and focused on building trust across sales, product, tech, and exec stakeholders
Why Join Us:
This is a chance to shape the tools and systems that power 80% of our revenue today — and future-proof them for what’s next. You’ll be at the centre of Bauer’s commercial transformation, helping sales teams across Europe better monetise every audience, every second, every platform.
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.
What’s in it for you
- You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
- Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
- We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- You’ll have the opportunity for flexible working.
- And much more! Find the full details of our benefits here
Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.
If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.
London, GB, NW1 2PL Manchester, GB, M15 4PR
