Head of Data Science and Analytics

Team Overview 

The Data and Decision Sciences (DDS) team is at the core of Bauer Media Audio with a mission to leverage data as a strategic enabler across our nine European markets. Our goal is to provide trusted, actionable insights and robust data solutions that empower business growth, enhance audience engagement, and drive operational efficiency. 

The DDS team operates as a collaborative, cross-functional unit that bridges the gap between data and business strategy, delivering solutions that align with our organizational goals and market needs. We are structured to support our stakeholders with a combination of centralized capabilities and localized expertise, ensuring that data drives value across the entire organization. 

We see data not as a support function but as an integral business partner that collaborates across all domain and market teams to deliver impactful business outcomes. 

Role Overview 

The Head of Data Science and Analytics will grow and lead a high-performing team of data scientists and analysts to drive value through advanced analytics, experimentation, and insight generation across Bauer Media Audio’s digital, product, commercial, and operational domains. 

This role will play a pivotal part in embedding data-driven thinking across the organisation, enabling actionable insights that influence product decisions, consumer engagement strategies, operational efficiencies, and revenue optimisation. You will define and deliver the vision and strategy for data science and analytics, ensuring alignment with broader business objectives and technological direction. 

Key Responsibilities 

Strategic Leadership & Vision 

• Define and lead the data science and analytics strategy to support Bauer Media Audio's growth across digital platforms, products, and commercial models. 
• Partner with senior stakeholders to identify opportunities for data-driven decision-making across content, product, commercial, and operational teams. 
• Establish best practices and standards for analytics, experimentation, forecasting, and model development across the organisation. 

Domain Expertise & Execution 

Lead and scale high-impact analytics across: 

• Audience Analytics & Portfolio Optimisation: Enhance engagement across our Audio assets supporting strategic decisions around content mix and audience development. 
• Product Analytics: Optimise digital product performance through user journey analysis, feature tracking, and experimentation. 
• Operations Research: Apply forecasting, optimisation, and simulation techniques to improve scheduling, resource allocation, and overall efficiency. 
• Revenue Management: Use advanced modelling to optimise pricing, yield, and inventory across advertising and commercial products. 
• Consumer Competitions: Drive performance of SMS-based radio competitions through player segmentation outbound campaign optimisation and targeting strategies. 

Team Management & Development 

• Manage and grow a diverse team of analysts and data scientists with varied specialisations, ensuring skill development and strong performance. 
• Foster a collaborative and innovative culture, promoting knowledge sharing and experimentation across the team. 
• Act as a mentor and coach to emerging talent, helping build long-term career paths within the organisation. 

Collaboration & Stakeholder Engagement 

• Work closely with Heads of Data Engineering, and our Principal Data Solutions Architect to ensure analytical initiatives are supported by robust, scalable data platforms and tools. 
• Collaborate with cross-functional stakeholders in Product, Marketing, Editorial, Technology, and Commercial teams across our Markets and central teams to turn business questions into data solutions. 
• Communicate findings clearly and persuasively to senior executives and non-technical stakeholders. 
• Collaborate with our Transformation Program Manager ensuring our innovative data products and solutions are aligned with our transformation strategy and are adopted my our stkeholders. 

Innovation & Continuous Improvement 

• Drive adoption of advanced analytics techniques including machine learning, A/B testing, causal inference, and recommendation systems. 
• Champion experimentation frameworks and data literacy across business functions. 
• Stay up to date with industry and academic developments in data science, identifying opportunities to incorporate cutting-edge methods. 

Key Qualifications 

• Master’s degree in a quantitative discipline (e.g. Data Science, Statistics, Computer Science, Economics, Engineering, Physics). PhD desirable but not essential. 
• 10+ years of experience in data science, analytics, or quantitative strategy roles, with at least 5 years in a leadership position. 
• Proven track record of applying analytics in digital media, technology, or consumer-focused organisations. 
• Strong knowledge of statistical analysis, machine learning, forecasting, and operations research techniques. 
• Deep expertise in product and digital analytics, including behavioural segmentation, funnel analysis, experimentation, and lifetime value modelling. 
• Experience with revenue management, pricing strategy, or commercial optimisation is highly desirable. 
• Proficiency in modern analytics tools and programming languages (e.g., Python, R, SQL, dbt, Looker, Tableau). 
• Excellent communication and stakeholder management skills with the ability to influence at all levels of the business. 
• Experience operating in a fast-paced, cross-functional, agile environment. 
• Passion for media, content, and digital innovation. 

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. 
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working. 
• And much more! Find the full details of our benefits here

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.