Head of Product Marketing

Join Bauer Audio as Head of Product Marketing (Digital Audio Products) 

Bauer Media Audio, part of Bauer Media Group, reaches over 60 million listeners weekly across nine European countries. As we continue our transformation into a broader digital audio business, the Digital Advisory team is central to achieving long-term goals of audience growth, digital innovation, and brand development. 

Our Team: How we enrich everyday life 

You’ll be joining our Digital Marketing Advisory team – a small but mighty group embedded in Bauer’s largest digital transformation initiative. We work across nine European markets to shape how audiences discover and engage with digital audio products. From podcasts to app-based subscriptions, we’re building the future of audio – and you’ll be at the centre of it. 

The Difference You Will Make 

This newly created role is a strategic opportunity to build and scale Bauer’s product marketing capability across our digital audio portfolio. As an individual contributor, you’ll define frameworks, coach market teams, and directly support go-to-market campaigns that drive audience acquisition, engagement, subscriptions, and revenue. 
 
You’ll work closely with senior stakeholders across Product, CRM, Consumer Insight, and Digital Marketing, influencing how we launch, grow, and optimise digital audio experiences across nine diverse markets. 

Your Role 

You’ll lead the development of product marketing strategy across Bauer’s digital audio products, acting as a centre of excellence and hands-on partner to support local market execution.

Responsibilities include but not limited to: 

• Define cross-market product marketing frameworks, playbooks, and test-and-learn models. 
• Partner with market leads to assess capability and provide coaching and templates. 
• Support go-to-market campaigns for product launches, subscriptions, and podcast growth. 
• Lead campaign strategy, media planning, creative testing, and optimisation. 
• Build and embed performance metrics (e.g., acquisition, retention, churn, LTV). 
• Collaborate with data teams to integrate analytics into dashboards. 
• Drive targeted acquisition and retention campaigns for subscription products. 

The Skills You Will Bring 

Required: 

• Proven experience in digital product marketing and go-to-market strategy. 
• Strong consumer-facing campaign experience across digital channels. 
• Ability to build scalable frameworks and support execution. 
• Data-literate with experience in performance measurement and insight interpretation. 
• Excellent communication and influencing skills. 
• Experience in funnel management and digital storytelling. 
• Comfortable working across multiple markets in an advisory capacity. 

Desired: 

• Experience in media, content, audio, gaming, or telco sectors. 
• In-house experience preferred over agency background. 
• Familiarity with subscription-based digital products and tools like Braze or GA4. 

Working Pattern / Location 

UK-based hybrid role. You’ll attend the office a few times per month. 

If this sounds like a role you’re interested in, then please apply. 
 
If there’s anything we can do in the recruitment process to help you achieve your best, get in touch. Whether it’s a copy of our application form in another format or additional assistance, we’re available through telephone, email, or face to face. 

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. 
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working. 
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.