Marketing Executive

The Focus of the Role: 

We are looking for an enthusiastic Marketing Executive to join our Customer Marketing team. The role will be working across the Women’s Mass and Celebrity portfolio including heat, Closer, Crime Monthly, Bella, Yours and Yours Retro.

You will be responsible for supporting the Senior Marketing Manager in the implementation of effective marketing strategies to promote our brands via print, social, radio and digital media, third parties and events.

Key Responsibilities: 

• Implement the marketing tactics in order to deliver the brands marketing objectives.
• Work with the Retail Trade Marketing to maximise magazine circulation and in-store visibility particularly in the implementation of covermount, bumper and travel pack promotions, and bulk activity, where relevant.
• Analyse sales and market data, including competitor performance.
• Interpret learnings objectively, report findings back to the business where relevant and offer ideas on how learnings can be used to support future marketing activity.
• Raise purchase orders and track all invoicing expenditures for end of month accruals where relevant.
• Manage house ad schedules across all brands. Includes liaising with Editorial, Production and Design teams to ensure all house ads are briefed, created and circulated to meet strict and often extremely tight deadlines.
• Create marketing email schedules and build campaigns across all brands.
• Brief in all print and digital artwork, ensuring brand consistency and tone are maintained throughout.
• Build a network of third party contacts, working in partnership with these companies to deliver marketing activity that is in line with our strategic goals and promotes our brands and products to new and relevant audiences eg. via reader offers and free for every reader promotions.
• Implement subscription campaigns, assisting with gift sourcing, digital promotion and event opportunities to drive subscriptions where relevant.
• Develop an in-depth knowledge of each brand’s core values/positioning/target audience/reader behavior to inform all marketing decisions.
• Report on and analyse website, email and social traffic using Google Analytics and social media insight tools.
• The role may require very occasional off-site working at weekends/evenings to ensure effective activation of partnerships.

What You'll Bring:

• Proven marketing experience
• Excellent written and verbal, communication skills
• Enthusiastic about taking ownership and welcoming accountability 
• Confident using MS Excel, Word and PowerPoint
• Experience using CMS such as WordPress 
• Competent at interpreting sales data to understand the impact of marketing activity on revenue and ROI
• Highly organised, with excellent eye for detail 
• Deliver creative marketing activity in a timely and cost effective way
• Some experience of delivering successful third-party deals and partnerships 
• Proficient in the use of Google Analytics
• Confident to contribute suggestions on how to take ideas and plans forward
• Confident establishing new and productive work relationships internally and externally

Closing Date: 3rd October 2023

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

•    25 days holiday + bank holidays + 2 volunteer days 
•    Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development 
•    Opportunity to buy additional holiday
•    Enhanced Maternity and Paternity pay 
•    Company pension 
•    Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
•    Discounted subscriptions on Bauer publications (50%)
•    Thrive initiatives – Wellbeing at Bauer
•    Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives  
•    Discounted high street vouchers

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences.  We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking.  Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

Belonging at Bauer Mission statement

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Learning and Development

As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

Bauer Core Values

Passion

We LOVE what we do – it inspires, unifies and challenges us. Our passion is contagious – both loud and quiet, making the impossible possible.

Excellence

Our desire for excellence fuels our ambition for personal and business growth.

Trust

We value honesty and integrity. Trust is our foundation, empowering our people to live up to their full potential.

Entrepreneurship

Entrepreneurship is our pursuit of opportunity – we are agile, focused and resourceful.

If you have any feedback regarding our UK recruitment process please email careershub@bauermedia.co.uk we would love to hear from you.