Paid Social Executive - (Meta & TikTok)

Are you looking for the next step in your paid social career?

We are looking for a Paid Social Executive to join our Consumer Competitions team in London, on a permanent, full-time basis.

Our team: How we enrich everyday life
You will be joining our Consumer Competitions team, the people behind some of Bauer Media’s most exciting and well-known competitions. From life-changing cash prizes to dream holidays, cars and the latest tech, our competitions create unforgettable moments for winners every single day.
You will work closely with colleagues across performance marketing, creative and social, in a collaborative, test-and-learn environment where ideas are shared and success is celebrated together.

The difference you will make
You will play a key role in acquiring new and re-engaging existing players, helping to drive revenue growth for Make Me A Winner through high-performing paid social campaigns. Your work will directly influence campaign effectiveness, efficiency and long-term player value.

Your role
If you enjoy owning performance outcomes and optimising campaigns end to end, this role offers the opportunity to make a real commercial impact. Sitting within the Performance Marketing team, you will be responsible for the day-to-day execution, optimisation and scaling of paid social activity across Meta and TikTok, using insight-led decision-making to maximise return on investment.

Working pattern / location
Hybrid working, based from our London office.

Key responsibilities

Responsibilities include, but are not limited to:

• Executing and optimising paid social campaigns across Meta (Facebook & Instagram) and TikTok
• Managing campaign setup, audience targeting, creative testing and budget pacing
• Optimising activity against ROAS and CPA targets to improve performance and scale
• Monitoring performance daily and taking timely action to address opportunities or risks
• Collaborating with PPC, creative and marketing teams to deliver effective paid social assets
• Ensuring all activity is compliant, brand-safe and aligned with regulatory guidelines
Producing clear performance updates and insights to support future planning

What we are looking for

• Demonstrable experience delivering paid social campaigns in a performance marketing environment
• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager
• A commercially minded, analytical approach to optimisation and decision-making
• Ability to work independently while collaborating effectively with others
• An organised, detail-focused mindset in a fast-paced, time-sensitive environment

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. 
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working. 
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.