Project Manager - Strategic Initiatives (Social Media and Podcasts)

Key Accountabilities:  

Job Purpose  

We are seeking a dynamic Project Manager to support two key initiatives aimed at elevating Bauer’s social media and podcast reach, driving audience growth and brand development as part of Bauer’s larger digital transformation. Positioned at the intersection of media, technology, and strategy, this role offers the unique opportunity to shape the plan that delivers Bauer’s digital impact through high-visibility projects. 

Delivery 

• Project Execution: Support with planning, execution, and delivery of two major strategic initiatives aimed at enhancing BMA UK’s presence in social media and expanding its podcast offerings. Develop project roadmaps with defined goals, KPIs, and timelines. 

• Performance Tracking: Define and track quantitative and qualitative success metrics, such as engagement rates and user sentiment, to gauge the effectiveness of both initiatives. 

• Cross-Functional Alignment: Coordinate with cross-functional teams in marketing, social and video hub, content production, technology, and sales to ensure seamless integration of social media and podcast initiatives into Bauer’s broader content and business strategies. 

• Co-lead budget management: Support business owners with project budgets following a data-driven approach, ensuring resources are allocated cost-effectively to maximize project impact and ROI. 

Strategy  

• Strategic Planning: Collaborate with senior leadership to translate Bauer’s strategic objectives into actionable project plans, directly tied to audience growth, brand visibility, and revenue generation. 

• Digital Expansion: Drive strategies for maximizing content creation and distribution on social media and podcast platforms, aligned with Bauer’s goal of expanding its digital footprint. 

• Optimization and Insights: Continuously analyse project outcomes and provide insights to optimize ongoing and future strategies, contributing to Bauer’s long-term vision as a digital audio leader. 

• Primary Liaison: Act as the main point of contact for internal stakeholders and external partners, facilitating regular updates and feedback loops to maintain alignment with strategic goals. 

• Senior Leadership Engagement: Provide senior stakeholders with regular progress reports, insights, and proactive solutions to potential challenges. 

Stakeholder Management 

• Primary Liaison: Act as the main point of contact for internal stakeholders and external partners, facilitating regular updates and feedback loops to maintain alignment with strategic goals. 

• Senior Leadership Engagement: Provide senior stakeholders with regular progress reports, insights, and proactive solutions to potential challenges. 

Job Requirements: 

Knowledge (Education/Work Experience/Certifications) 

• Preferred certifications in project management (e.g., PMP, PRINCE2) 

Skills (personal, social, leadership & methodical competencies, incl. IT/language skills): 

• Project Management Expertise: Proven experience in leading complex, multi-phase projects within media, audio, or entertainment sectors, ideally in social media and podcasting. 

• Analytical & Solution-Oriented: Strong analytical skills with a proactive approach to solving project challenges. 

• Stakeholder Management: Skilled in managing relationships across levels and presenting updates to senior leadership. 

• Digital Media Proficiency: Deep understanding of social media and podcast platforms, with knowledge of best practices for content creation and distribution. 

• Technical Skills: Proficiency in project management tools like Monday.com, Trello, and digital media analytics platforms. 

Behaviours:  

• Flexible, adaptable, and collaborative, with a proactive mindset and a focus on continuous improvement. 

About Bauer Media Group

Bauer Media UK is part of the wider Bauer Media Group and is the No.1 UK Publisher and the No.1 Digital Commercial Audio broadcaster. We reach 25 million consumers across our Radio and Publishing brands such as Greatest Hits, KISS, Grazia, Today's Golfer, Absolute, TV Choice, Scala, Country Walking, Hits Radio, CAR, Magic, MCN, Jazz FM, Puzzles and many more! 

Bauer Media Group has remained one of the world’s most successful media companies for nearly 150 years through our commitment to continuous innovation and consumer obsession. Founded in Hamburg in 1875 and now in our fifth generation of family ownership, our multi-national company operates in 13 countries across Europe, reaching 200 million consumers.

Belonging at Bauer Mission statement

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Learning and Development

As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.

Bauer Core Values

Passion

We LOVE what we do – it inspires, unifies and challenges us. Our passion is contagious – both loud and quiet, making the impossible possible.

Excellence

Our desire for excellence fuels our ambition for personal and business growth.

Trust

We value honesty and integrity. Trust is our foundation, empowering our people to live up to their full potential.

Entrepreneurship

Entrepreneurship is our pursuit of opportunity – we are agile, focused and resourceful