Senior CRM Executive

Our Team: How we enrich everyday life:

You’ll be joining our dynamic Consumer Competitions team, the powerhouse behind Bauer Media’s most exciting prize draws. At the heart of what we do is Win Happy: a dedicated website filled with competitions of every kind – from life-changing cash prizes to dream holidays, brand-new cars, the latest tech, and more.

Our flagship competition, Make Me A Winner, is our biggest cash prize draw, running across some of the UK’s best-loved radio stations. Together, these competitions connect audiences with exciting prizes every day, creating unforgettable moments for winners and meaningful engagement with our brands

You’ll report into our CRM Manager and will collaborate with content, social, and operations teams. While you’ll be the sole CRM specialist at your level, you’ll be part of a supportive and fast-paced marketing environment that thrives on creativity, data, and commercial impact.

The difference you will make:

This newly created role offers a rare opportunity to shape the next phase of our CRM strategy. As Senior CRM Executive, you’ll take ownership of campaign execution across email, SMS, and in-app channels—driving revenue, repeat play, and long-term customer value.

You’ll be hands-on with campaign building, testing, and optimisation, using data to craft personalised journeys that speak directly to our players’ behaviours and brand affinities. Your work will directly impact the success of flagship competitions like Make Me A Winner and the Win Happy platform.

Your role:

You’ll lead the execution of CRM campaigns, ensuring they’re timely, targeted, and impactful.

Responsibilities include but are not limited to:

• Build, test, and deploy CRM campaigns using Braze
• Use segmentation, automation, and dynamic content to personalise user journeys
• Execute A/B and multivariate tests to optimise performance
• Support lifecycle campaigns including onboarding, reactivation, and retention
• Monitor campaign metrics and iterate for continuous improvement
• Ensure compliance with brand and data standards
• Collaborate with data, brand, and marketing teams to maximise impact

The Skills you will bring:

Essential:

• Proven hands-on CRM or email marketing experience (ecommerce preferred)
• Strong content writing skills and attention to detail
• Experience with Braze or similar platforms (e.g., Bloomreach, Salesforce, Hubspot)
• Analytical mindset with ability to interpret data and optimise campaigns
• Commercially driven with a strategic approach to customer journeys
• Organised, proactive, and adaptable in a fast-paced environment

Desirable:

• Experience in FMCG, Gaming or similar e-commerce sectors
• Familiarity with multi-channel marketing and automation

Working Pattern/Location

Full-time, permanent

Manchester preferred (close to manager), but open to London-based candidates willing to attend office weekly

CLOSING DATE: 21st October 2025

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. 
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working. 
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.