Marketing Executive - Today FM

About Us 

Bauer Media Audio Ireland is Ireland’s premier media company and the home of Europe’s leading commercial media brands. Bauer Media Audio Ireland owns and operates a portfolio of media channels with a strong focus on commercial radio and emerging digital media and audio. 

The company maintains some of the largest independent radio networks in Ireland and it continues to be one of the fastest-growing radio networks in the world. 

Our brands include Bauer Media Audio Ireland, Today FM, Newstalk, 98FM, SPIN, SPIN South West, Off The Ball, Red FM, iRadio, Beat, Media Central and Go Loud along with Ireland’s largest digital audio platform, audioXi. 

Today FM is one of the most exciting and respected entertainment brands in the country, having a track record for highly innovative, unique and engaging marketing campaigns that have helped to grow both our reputation and our audience. 

Home to well-known and much-loved personalities including Ian Dempsey, Dave Moore, Louise Cantillon, Ray Foley and Matt Cooper, Today FM entertains almost 1,000,000 listeners every week.  

About the Role  

From great music and entertainment, laugh-out-loud comedy, current affairs and everything in between, Today FM strives to be one of the best entertainment brands in the country.  

We are now on the lookout for a talented and experienced marketing professional who can take on the role of Marketing Executive at Today FM. Reporting to the Marketing Manager, you will be the driving force behind Today FM’s multi-faceted marketing strategy. You will be a confident, enthusiastic team player that is willing to represent and act as brand guardian, supporting audience growth and maintaining our No.1 position in the commercial radio market. 

What you'll do:  

• Conceptualize, communicate and lead the execution of multi-channel marketing campaigns from start to finish. You will ensure campaigns keep within agreed budget, leverage internal support and drive collaboration across multiple areas of the business. 

• Work with the Marketing Manager in analysing consumer trends, market analysis, and marketing best practices to build successful goals and strategies across the year. 

• Liaise with on-air, digital and social teams to ensure promotions are effectively communicated and content is in line with brand strategy. 

• Highlight and define ongoing PR opportunities for shows, presenters, and brand initiatives. 

• Manage Today FM photoshoots and press calls.  

• Assist with managing and planning multiple station events around the country.  

• Be responsible for ongoing project delivery and reporting with key stakeholders. 

• Regular reporting on activity and performance against agreed KPIs.  

• Working with Marketing Manager to manage external agency relationships. 

• Budget Management and reporting. 

• CRM management, ensuring Today FM keeps its loyal listeners informed of what’s going on at Ireland’s leading commercial station.  

• Manage multiple projects at a time and activate key brand partnerships across the year.  

• Deliver and maintain a paid social media strategy alongside Today FM Social Media Executive to increase brand reach.  

• Be available on an ad-hoc basis to work on projects, initiatives and events outside of normal working hours.  

If the following traits sound like you, you might be the right person for the job: 

• You’re a passionate marketer with minimum 2-3 years’ experience in marketing with a focus on above-the-line, events and digital campaigns. 

• You have a creative flair; you love to think big with ideas that will capture people’s attention. 

• You love planning, organising and you’re always prepared.  

• You’re in the know and up to date on the latest media trends. 

• You have the ability to make decisions quickly when necessary and the resilience to challenge/be challenged. 

• You make time for people; you build relationships and act as a support to those around you. 

• You welcome the chance to own projects, seeing them through to success. 

• Full clean driving license required.  

Before applying, make sure you tick the following boxes: 

• 2-3 years of experience in a marketing role or related field. 

• Bachelor’s degree in marketing, business, media or related field. 

• Excellent written and verbal communication skills. 

• Strong project management, multitasking, and decision-making skills. 

• Metrics-driven marketing mind with a passion for creativity. 

• Social media experience. 

• Passionate about radio, music and entertainment. 

• Experience of commercial partnerships and working closely with agencies. 

• Experience with budget management. 

• Experience with CMS tools.  

• Experience with Mailchimp and CRM management.  

• Experience of delivering successful marketing campaigns across traditional and digital media. 

• Ability to analyse activity effectiveness, deep dive on performances and clearly articulate results to stakeholders. 

• Experience of leading and working at consumer events. 

• Ability to adapt quickly and work with varying budgets. 

Our Culture & Rewards 

At Bauer Media Audio Ireland we strive to be the most innovative, dynamic and best-in-class media outlet in Ireland. We want more people to spend more time with us. We want to talk to every person in Ireland, every single week, through one of our channels. To make this happen, our team is made up of some of the most passionate and creative people you’ll find. Working here means no two days are the same. The work by its nature is fast-paced, and it can be intense - we work really hard – but we are all here because we truly love what we do. 

We are committed to promoting, developing, and facilitating a diverse, inclusive, and equitable workplace culture, and to encourage and support the creation and distribution of content that reflects the diverse audience in Ireland. 

Bauer Media Audio Ireland employees believe that the most important thing in creating a happy, respectful workplace culture is to simply act like the kind of person you would like to work with.

About Bauer Media Group 

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives. 

Our Mission 

Our mission is to inform, entertain and inspire our customers making each day a little better and supporting them as they organise their lives and discover more. Thanks to our expertise in content and multimedia formats, together with our deep understanding of our audiences, we cut through the noise to deliver products and services that meet the ever-changing needs of our consumers and customers, enriching their daily lives. 

Our Purpose  

At Bauer Media Group, our Purpose is to enrich everyday life. This Purpose is our reason for being in business. It’s why our consumers buy our products and services. It’s why we come to work every day. It’s at the heart of everything we do and what unites us. 

Our Values  

Our group-wide company values are Trust, Passion, Excellence and Entrepreneurship. These four values underpin our corporate identity and culture. They are our guide for how we want to work and grow together.