Commercial Content Writer - Fitness

Date:  17-May-2023

Peterborough, GB, PE2 6EA London, GB, NW1 2PL GB

Req ID:  827

Commercial Content Writer - Fitness


Our Team: 


Bauer Media Commercial Content team is looking for someone well-versed in fitness. This includes a good knowledge of fitness gear, equipment, and smart tech, as well as some interest in health and nutrition. So, if you’re looking for a chance to write about the best squat-proof leggings or running trainers one day and the best at-home treadmills or latest health supplements the next, this is your chance to work alongside such experts in tech, autos, home and fashion on our ever-growing Content Commerce team.


The focus of your role: 


The Commercial Content Writer will produce engaging and authoritative content that helps and informs our audience and maximises affiliate revenue for Bauer’s portfolio of magazine websites. As well as writing new best fitness and health roundups and reviews, you will be continually optimising existing content designed to deliver direct revenue, ensuring it is seen by the largest possible audience and leads to conversion to a sale.


Reporting into the Deputy Commercial Content Editor, you will work closely with the SEO team, to create and execute plans for affiliate led content on several of Bauer’s brands, including What’s the Best, Yours, and Closer, extending beyond these to other titles as our affiliate marketing develops.


You will also be responsible for ensuring that Bauer’s affiliate content is commercially optimised in order to generate maximum revenues when it appears on partner sites. Content optimisation will include; content selection, content layout, product choice, product availability/replacement, product prioritisation and actioning analytical insights.


Key Responsibilities:


  • Create and optimise content designed to deliver affiliate revenue and rank in search
  • Help grow revenue and affiliate activity across Bauer’s portfolio of sites
  • Research and source new affiliate opportunities on Bauer brands
  • Work to agreed key performance targets
  • Continually optimise existing content to maximise traffic and affiliate click-through
  • Working to agreed key performance targets including article upload and update goals
  • Building a high-quality working relationship with external partners
  • Develop working relationships with relevant editorial contacts to ensure access to print content
  • Stay up to date with the latest affiliate marketing trends


What we're looking for: 


  • A love of all things fitness, whether that’s based in the gym, home equipment or outdoor hobbies
  • Strong written and verbal communication skills
  • Strong people skills
  • A keen interest in content creation and optimisation
  • An understanding of SEO
  • A strong working knowledge of Microsoft Word and Excel
  • Desirable - some interest in health and nutrition
  • Desirable - some experience in working with a content management system (CMS)
  • Desirable - experience in using image editing software
  • Desirable - a working knowledge of affiliate marketing and online partnerships/trends
  • Desirable - experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus


What does a great job look like?


  • Maintain continuous revenue growth on a monthly basis
  • Clear and effective communication with internal and external contacts
  • Efficient migration and optimising content to 3rd party partners
  • Successfully prioritise your workload


Package Description


Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.


•    25 days holiday + bank holidays + 2 volunteer days 
•    Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development 
•    Opportunity to buy additional holiday
•    Enhanced Maternity and Paternity pay 
•    Company pension 
•    Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
•    Discounted subscriptions on Bauer publications (50%)
•    Thrive initiatives – Wellbeing at Bauer
•    Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives  
•    Discounted high street vouchers


About Bauer Media Group


Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences.  We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking.  Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.


Belonging at Bauer Mission statement


People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.


What we will offer you


Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.


Our mental health at work


We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Learning and Development


As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.


Bauer Core Values




We LOVE what we do – it inspires, unifies and challenges us. Our passion is contagious – both loud and quiet, making the impossible possible.




Our desire for excellence fuels our ambition for personal and business growth.




We value honesty and integrity. Trust is our foundation, empowering our people to live up to their full potential.




Entrepreneurship is our pursuit of opportunity – we are agile, focused and resourceful.


If you have any feedback regarding our UK recruitment process please email we would love to hear from you.