Programmatic Manager audioXi

About Us 

Bauer Media Audio Ireland is the country’s premier media company and the home of some of Europe’s leading commercial media brands. Bauer Media Audio Ireland owns and operates a portfolio of media channels with a strong focus on commercial radio and emerging digital media. 

Bauer Media Audio Ireland maintains some of the largest independent radio networks in Ireland and it continues to be one of the fastest growing radio networks in the world. Our brands include Newstalk, Today FM, 98FM, Spin 1038, Spin Southwest, Off The Ball, Cork’s Red FM, iRadio, Beat along with Ireland’s largest digital audio platform, audioXi. 

Media Central is a cross platform advertising media sales agency owned & operated by BMAI. Reaching nearly 2.4 million highly engaged listeners every week, Media Central currently represents Bauer brands Newstalk, Today FM, 98FM, Spin 1038, Spin Southwest, Off The Ball, Cork’s Red FM, iRadio, Beat and audioXi, plus Classic Hits. 

audioXi is Ireland’s largest digital audio exchange, which consolidates Irelands largest audio creators and aggregators in one place, providing scale and streamlining the path to purchase for Irish brands and agencies. 

audioXi gives advertisers a single point of access to wide-ranging audiences across premium publishers including the likes of Today FM, Audioboom, Newstalk, TuneIn, Odeeo, iRadio, Off The Ball, Wondery, SPIN 1038 and many more. 

audioXi has over 52 million monthly impressions from over 50 independent publishers, ranging from podcast creators, music streams, radio stations and in-game audio providers which advertisers can access via direct IO or programmatically. 

About the Role

The successful candidate will take up a role in Media Central as part of the audioXi Commercial team and will report to the Head of Agency.  

What you’ll be doing:  

• Driving programmatic revenue generation across existing agency business & other buyers for audioXi. 
• Act as a programmatic specialist for audioXi, with a focus on maximising value for our clients and agencies.  
• Understand programmatic buyers’ strategies and align with their goals.  
• Set up deals, monitor performance, assist clients with inventory, provide recommendations on buying methods and strategies, and ensure optimal product distribution.  
• Troubleshoot and test systems, with an interest in solving technical challenges as they arise.  
• Maintain daily communication with agencies, handling administrative and strategic tasks.  
• Attend sales meetings to inspire, challenge, and tailor solutions.  
• Contribute to achieving the advertising department’s overall sales and revenue targets.  
• Optimise campaigns and advertising systems through testing and troubleshooting.  
• Inspire and coach the sales team to drive the growth of our programmatic business.  
• Provide strategic insights and proactively suggest improvements for automated buying processes.  
• Promoting audioXi’s audiences & creative offering and championing it to the market.  
• Working on and building relationships with key brands and agencies across the industry. 
• Maintaining a high profile within your group of agencies, ensuring you’re front of mind for briefs, new business & any short-term opportunities in the market.  
• Collaborate closely with other stakeholders at Bauer Media.  
• Stay updated on industry trends and ensure Bauer Media remains at the forefront of advertising development.  
• Maintain a positive attitude and enjoy tackling challenges.  

If the following traits sound like you, you might be the right person for the job: 

• A passion for audio with a love for all things digital. 
• Results driven individual who thrives on making a difference within an organisation.  
• Proactive in getting in front of planners and buyers with commercial opportunities that will excite them.  
• Want to work in an exciting and fast paced environment, with the backing of one of Ireland’s Largest media companies.   
• A team player who’ll fit in with and excel with a high performing group of peers.  
• An innovative mind-set with an eye(or ear!) for creative output.  

Before applying, make sure you tick the following boxes: 

• Min 2-3 years in Programmatic advertising & media sales within a publisher or agency. 
• A robust understanding of the digital media landscape & monetisation options. 
• Digital Marketing Qualification is a positive. 

Our Culture & Rewards 

At Bauer Media Audio Ireland we strive to be the most innovative, dynamic and best-in-class media outlet in Ireland. We want more people to spend more time with us. We want to talk to every person in Ireland, every single week, through one of our channels. To make this happen, our team is made up of some of the most passionate and creative people you’ll find. Working here means no two days are the same. The work by its nature is fast-paced, and it can be intense - we work really hard – but we are all here because we truly love what we do. 

We are committed to promoting, developing, and facilitating a diverse, inclusive, and equitable workplace culture, and to encourage and support the creation and distribution of content that reflects the diverse audience in Ireland. 

Bauer Media Audio Ireland employees believe that the most important thing in creating a happy, respectful workplace culture is to simply act like the kind of person you would like to work with. 

About Bauer Media Group 

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives. 

Our Mission 

Our mission is to inform, entertain and inspire our customers making each day a little better and supporting them as they organise their lives and discover more. Thanks to our expertise in content and multimedia formats, together with our deep understanding of our audiences, we cut through the noise to deliver products and services that meet the ever-changing needs of our consumers and customers, enriching their daily lives. 

Our Purpose  

At Bauer Media Group, our Purpose is to enrich everyday life. This Purpose is our reason for being in business. It’s why our consumers buy our products and services. It’s why we come to work every day. It’s at the heart of everything we do and what unites us. 

Our Values  

Our group-wide company values are Trust, Passion, Excellence and Entrepreneurship. These four values underpin our corporate identity and culture. They are our guide for how we want to work and grow together. 

Job closes on 21 March 2025