Social Media Executive- GoLoud

About Us 

Bauer Media Audio Ireland is the country’s largest commercial radio group with eight radio stations including the national stations Today FM and Newstalk, two SPIN youth stations in Dublin and the South West of Ireland, iRadio across the North East and North West, 98FM in Dublin, Beat in the South East and Red FM in Cork.  

We also operate Ireland’s leading digital sports brand Off The Ball, the aggregated listening platform GoLoud for radio, podcasts and music, audioXi, Ireland’s largest digital audio advertising exchange and Media Central, the leading media sales house in Ireland.  

Bauer Media Audio Ireland, the country’s largest independent audio publisher, reaches a record 2.3 million weekly listeners. Its digital platform, GoLoud, is Ireland’s home for podcasts, producing top shows like Talking Bollox, Hold My Drink, and Magnified with Matt Cooper. Launched in 2019, GoLoud was Ireland’s first dedicated podcast platform, offering a mix of podcasts, radio, and diverse content across entertainment, business, news, and culture. 

About the Role 

We are seeking a Social Media Executive to manage and grow our digital presence across all platforms.  

Reporting to the Head of Social Media, you will develop and execute a content strategy that enhances audience engagement and strengthens both the GoLoud and Podcast Portfolio’s brand identity. You will create, distribute and analyse content with the goal of growing our highly engaged audience.   

You will be a confident, podcast-loving team player who is highly enthusiastic about creating entertaining content. Collaborating with talent, production, commercial and marketing teams to align digital initiatives with brand objectives, ensuring content reflects our podcast’s unique personalities.  

This is an exciting role for any social media enthusiast and content creator, allowing you the creative scope to build on a highly engaged and loyal social audience. 

Key Responsibilities

• Develop and implement a comprehensive social media strategy to drive audience growth, engagement, and brand visibility. 
• Oversee and maintain @GoLoud social pages and individual podcast show accounts across Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube 
• Create compelling, shareable content—including graphics and videos that align with our audiences  
• Plan, schedule, and distribute content using social media management tools while balancing original and user-generated content. 
• Monitor analytics and performance metrics, providing insights and recommendations to optimize content strategies. 
• Stay updated on social media trends, emerging platforms, and best practices, onboarding new channels when relevant. 
• Collaborate with talent, production, commercial and marketing teams to create and repurpose podcast content  
• Lead community management by engaging with the audience, responding to comments, messages, and interactions. 
• Manage paid social media advertising campaigns to maximize reach and engagement. 
• Support and contribute to promotional events and commercial campaigns through strategic social media coverage. 
• Oversee the content planning calendar, ensuring timely and reactive updates to align with the podcast calendar and trending topics  
• Track and report on social media KPIs, providing monthly insights and performance analysis. 

Requirements

• Strong background in social media management, content creation, and audience engagement 
• Proven experience in filming, video editing, and graphic design (Adobe Suite: Photoshop & Premiere Pro) 
• Prior experience in podcast production, editing, or content creation. 
• Knowledge of digital trends, audience behaviours and engagement strategies 
• Ability to thrive in a fast-paced, results-driven environment with attention to detail 
• Excellent writing, communication, and creative thinking skills 
• Experience executing targeted paid-social campaigns and live broadcasting on social platforms 
• Familiarity with Facebook Business Manager, Twitter for Business, and TikTok for Business 
• Experience with CMS and workflow collaboration 
• Strong organizational and planning abilities 
• Proficiency in digital analytics tools (Google Analytics) and scheduling platforms (Sprout Social) is a plus  
• Knowledge of the Irish podcast and entertainment industry is a plus  
• Knowledge of media copyright is desirable 

Our Culture & Rewards 

At Bauer Media Audio Ireland we strive to be the most innovative, dynamic and best-in-class media outlet in Ireland. We want more people to spend more time with us. We want to talk to every person in Ireland, every single week, through one of our channels. To make this happen, our team is made up of some of the most passionate and creative people you’ll find. Working here means no two days are the same. The work by its nature is fast-paced, and it can be intense - we work really hard – but we are all here because we truly love what we do. 

We are committed to promoting, developing, and facilitating a diverse, inclusive, and equitable workplace culture, and to encourage and support the creation and distribution of content that reflects the diverse audience in Ireland. 

Bauer Media Audio Ireland employees believe that the most important thing in creating a happy, respectful workplace culture is to simply act like the kind of person you would like to work with. 

About Bauer Media Group 

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives. 

Our Mission 

Our mission is to inform, entertain and inspire our customers making each day a little better and supporting them as they organise their lives and discover more. Thanks to our expertise in content and multimedia formats, together with our deep understanding of our audiences, we cut through the noise to deliver products and services that meet the ever-changing needs of our consumers and customers, enriching their daily lives. 

Our Purpose  

At Bauer Media Group, our Purpose is to enrich everyday life. This Purpose is our reason for being in business. It’s why our consumers buy our products and services. It’s why we come to work every day. It’s at the heart of everything we do and what unites us. 

Our Values  

Our group-wide company values are Trust, Passion, Excellence and Entrepreneurship. These four values underpin our corporate identity and culture. They are our guide for how we want to work and grow together. 

This job closes on 18th of April 2025.