Branded Content Director Podcasts (12m FTC)

Director of Branded Content (Podcasts) – 12 Month FTC

Our Team: How we enrich everyday life

You’ll be joining Bauer Media’s Audio Commercial and Digital Content team, where creativity meets commercial impact. This is a highly collaborative environment, bringing together podcast production, editorial, sales, and marketing teams to create standout audio content and meaningful brand partnerships.

Our podcast portfolio is a key growth area for Bauer, and you’ll be working at the centre of it - partnering with talented creators, internal teams, and leading agencies to deliver commercial solutions that resonate with audiences.

The Difference you will make

In this role, you’ll take ownership of the commercial strategy and performance of Bauer’s podcast portfolio, helping to shape how we bring brands and content together.
You’ll ensure podcasts are both creatively compelling and commercially successful, driving revenue through partnerships, sponsorships, and branded content opportunities. Acting as the bridge between content, talent, and sales, you’ll influence how we position and grow our podcast offering across the market.

This is a highly visible role where your work will directly contribute to the growth of Bauer’s digital audio business.

Your role

You will lead the commercial approach for Bauer’s podcast portfolio, ensuring strong alignment between creative output and revenue generation.
Responsibilities include, but are not limited to:

•    Defining and delivering the commercial strategy for podcasts, driving revenue across sponsorship and branded content
•    Supporting sales teams with insight, collateral, and commercial narratives
•    Leading partnership opportunities from brief through negotiation and execution
•    Building relationships with talent, hosts, and agents
•    Overseeing portfolio performance including forecasting and reporting
•    Collaborating with internal teams for campaign delivery and operational excellence
•    Working with agencies and clients to increase awareness and conversion

The Skills you will bring

Essential:

• Experience in branded content within a media or digital content environment
• Strong commercial mindset with experience driving revenue through partnerships and sponsorship
• Experience working with sales teams, agencies, and client relationships
• Ability to lead complex commercial deals from concept to delivery
• Strong stakeholder management, influencing, and negotiation skills
• Ability to manage multiple priorities in a fast-paced environment

Desirable:

•    Experience within podcast, audio, or radio environments
•    Background in video-first or multi-platform media organisations
•    Experience creating branded content solutions balancing audience and commercial goals

Working Pattern / Location

London-based with a hybrid working model (2 days in the office). This is a 12-month fixed-term contract with an ASAP start.

What’s in it for you

• 28 days holiday, bank holidays & 2 volunteer days
• Access to Bauer Academy for personal development
• Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay
• Flexible working opportunities
• And much more! Explore our full benefits here: https://www.bauermedia.co.uk/join/careers/

Ready to Apply?

If this sounds like a role you’d love to explore, we’d love to hear from you. Apply now and help us tell the stories that matter most.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. 
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working. 
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.