Marketing Executive, Today FM

About Bauer Media Audio Ireland 

Bauer Media Audio Ireland is the country’s largest commercial radio group, operating eight stations including national brands Today FM and Newstalk, alongside youth-focused SPIN stations in Dublin and the Southwest. The portfolio also includes iRadio across the Northeast and Northwest, 98FM in Dublin, Beat in the Southeast, and Red FM in Cork. 

Beyond radio, Bauer Media Audio Ireland delivers a diverse and innovative audio offering. This includes Off the Ball, Ireland’s leading digital sports brand; GoLoud, a premium platform for radio, podcasts, and music; audioXi, the country’s largest digital audio advertising exchange; and Media Central, Ireland’s leading media sales house. 

About the Role 

From great music and entertainment, laugh-out-loud comedy, current affairs and everything in between, Today FM strives to be one of the best entertainment brands in the country. 

We are now on the lookout for a talented and experienced marketing professional who can take on the role of Marketing Executive at Today FM. 

Reporting to the Marketing Manager, you will be the driving force behind Today FM’s multi-faceted marketing strategy. You will be a confident, enthusiastic team player that is willing to represent and act as brand guardian, supporting audience growth and maintaining our No.1 position in the commercial radio market. 

What You'll Do: 

• Conceptualise, communicate and lead the execution of multi-channel marketing campaigns from start to finish. You will ensure campaigns keep within agreed budget, leverage internal support and drive collaboration across multiple areas of the business. 
• Work with the Marketing Manager in analysing consumer trends, market analysis, and marketing best practices to build successful goals and strategies across the year. 
• Liaise with on-air, digital and social teams to ensure promotions are effectively communicated and content is in line with brand strategy. 
• Highlight and define ongoing PR opportunities for shows, presenters, and brand initiatives. 
• Manage Today FM photoshoots and press calls. 
• Assist with managing and planning multiple station events around the country. 
• Be responsible for ongoing project delivery and reporting with key stakeholders. 
• Regular reporting on activity and performance against agreed KPIs. 
• Working with Marketing Manager to manage external agency relationships. 
• Budget Management and reporting. 
• CRM management, ensuring Today FM keeps its loyal listeners informed of what’s going on at Ireland’s leading commercial station. 
• Manage multiple projects at a time and activate key brand partnerships across the year. 
• Deliver and maintain a paid social media strategy alongside Today FM Social Media Executive to increase brand reach. 
• Be available on an ad-hoc basis to work on projects, initiatives and events outside of normal working hours. 

What You'll Have:

• You’re a passionate marketer with previous experience in marketing with a focus on above-the-line, events and digital campaigns. 
• You have a creative flair; you love to think big with ideas that will capture people’s attention. 
• You love planning, organising and you’re always prepared. 
• You’re in the know and up to date on the latest media trends. 
• You have the ability to make decisions quickly when necessary and the resilience to challenge/be challenged. 
• You make time for people; you build relationships and act as a support to those around you. 
• You welcome the chance to own projects, seeing them through to success. 
• Full clean driving license required. 

Before applying, make sure you tick the following boxes:  

• 2-3 years of experience in a marketing role or related field. 
• Bachelor’s degree in marketing, business, media or related field. 
• Excellent written and verbal communication skills. 
• Strong project management, multitasking, and decision-making skills. 
• Metrics-driven marketing mind with a passion for creativity. 
• Social media experience. 
• Passionate about radio, music and entertainment. 
• Experience of commercial partnerships and working closely with agencies. 
• Experience with budget management. 
• Experience with CMS tools. 
• Experience with Mailchimp and CRM management. 
• Experience of delivering successful marketing campaigns across traditional and digital media. 
• Ability to analyse activity effectiveness, deep dive on performances and clearly articulate results to stakeholders. 
• Experience of leading and working at consumer events. 
• Ability to adapt quickly and work with varying budgets. 

What You’ll Get:  

Salary commensurate with qualifications and experience. Factors taken into account in determining an appropriate scale include the candidate’s knowledge, skills, experience and qualifications relevant to the job. 

Bauer Media Audio Ireland operates the following benefits for its employees: 

• 23 days annual leave including Good Friday & Christmas Eve (25 in total) 
• Enhanced Maternity and Paternity pay 
• Contributory pension scheme to support your long-term financial wellbeing 
• Life cover (4 times your salary) 
• Paid sick leave - up to 20 days 
• Access (free) to Group account with Webdoctor www.webdoctor.ie 
• Employee Assistance Program (EAP) 
• Wide range of learning opportunities to support with your Career Development with access to Learning and Development with Bauer Academy and Learning Waves www.learningwaves.ie 
• Flexible and Hybrid Working (for relevant roles) 
• Group Discount on Laya Healthcare 
• HSF Healthcare – we fund a health cash back plan for your day-to-day medical expenses. 
• Bike to Work Scheme and Annual Tax Saver Scheme 

The closing date for applications is 26 June 2026. 

Bauer Media Audio Ireland is an Equal Opportunities Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability, age, gender expression or sexual orientation, gender identity, ethnic or national origin, marital or civil partnership status or culture. Bauer Media Audio Ireland is committed, where possible, to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. 

To discuss the requirements of the role, the location of the role or any reasonable accommodation you might require, please contact a member of the HR team via careers@bauermedia.ie 

All documentation received by Bauer Media Audio Ireland will be processed in accordance with the Data Protection Acts, 1988 and 2003 General Data Protection Regulation (GDPR; 2018). The information will only be used by BMAI in the processing of job applications and for ongoing administrative purposes with job candidates.  

If you have any feedback regarding our recruitment process, please email careers@bauermedia.ie we would love to hear from you. 

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