Account Manager
Role Purpose
The Account Manager is responsible for driving revenue growth through a combination of new business development, strategic account management and digital-first commercial partnerships. An expectation will be that this role requires a minimum of 1 day a week conducting face to face meetings, plus attending shows and securing business through telephone and email.
Working across Bauer's specialist brands, with a primary focus on the Outdoor portfolio including Country Walking Magazine and Live For The Outdoors digital website, the role will focus on building strong client relationships, identifying new commercial opportunities and helping advertisers connect with highly engaged audiences through innovative multi-platform solutions spanning digital, social, video, newsletters, branded content and print.
Success in the role will come from proactively growing revenue, developing long-term partnerships and championing Bauer's transition towards digital and performance-led advertising solutions.
Key Responsibilites
New Business Development
- Identify, prospect and convert new advertisers across key market sectors.
- Build and maintain a healthy pipeline of opportunities through proactive outreach and networking.
- Develop creative, insight-led proposals that solve client challenges and deliver measurable outcomes.
- Consistently achieve new business revenue targets.
Account Growth & Relationship Management
- Develop strong relationships with clients, agencies and key stakeholders.
- Act as a trusted commercial partner, understanding client objectives and recommending appropriate solutions.
- Grow existing accounts through upselling, cross-selling and multi-platform partnerships.
- Deliver excellent service levels to drive retention and long-term commercial value.
Driving Digital Growth
- Lead commercial conversations around digital advertising, social media, video, newsletters, branded content, affiliate branded content and performance marketing solutions where appropriate.
- Support clients in transitioning from traditional advertising to integrated, audience-led campaigns.
- Use audience insights, campaign performance and market trends to inform recommendations
- Work collaboratively with editorial, commercial manager and content teams to develop innovative commercial opportunities.
Commercial Excellence
- Deliver advertising revenue, yield and growth targets.
- Maintain accurate CRM records, pipeline management and forecasting.
- Share market intelligence, customer feedback and category insights with the wider business.
- Contribute positively to team culture, collaboration and commercial success.
Required Knowledge, Skills, Capabilities
- Meet clients face to face a minimum of 1 day a week to build relationships and grow revenue across print and digital.
- Achieve revenue, yield and share targets, supported by quarterly customer feedback.
- Stay informed on customer markets, industry trends and competitor activity.
- Understand customer needs and tailor solutions accordingly.
- Maintain structured planning, accurate admin and timely reporting.
Skills
- Strong commercial focus with the ability to build trust and long-term relationships.
- Confident communicator who adapts style and presents persuasive, data-backed arguments.
- Able to analyse information, identify trends and provide practical solutions.
- Organised planner who sets priorities, prepares well and follows through.
Capabilities
- Driven, resilient and calm under pressure; committed to meeting targets and standards.
- Creative and adaptable, responding positively to change and last-minute requests.
- Makes sound, insight-led decisions and adjusts approach to suit customer or situation. If you'd like this tightened even further or shaped for a job advert, I can refine it again
Closing date: Sunday 19th July
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.
What’s in it for you
- You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
- Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
- We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- You’ll have the opportunity for flexible working.
- And much more! Find the full details of our benefits here
We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.
We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk
We are actively recruiting for this position, however, the job advert may close earlier than expected.
If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.
Peterborough, GB, PE2 6EA
